We're here for the moment. The milestone moments.
The memory-making moments.
About Beginning Boutique
Since launching in Brisbane, Australia in 2008, our mission has stayed the same: to create an inclusive and unforgettable experience that celebrates life’s biggest (and smallest) moments right alongside you.
The Beginning
Back in 2008, Sarah launched Beginning Boutique with no fashion background, no
e-commerce experience, and no safety net. Just a passion for pushing boundaries and creating a brand that meant something.
The early years were full of experimentation: pop-up stores that sold out, risks that paid off, some that didn’t and lessons that shaped the brand we are today. Through it all, one thing became unmistakably clear- our customer is our compass.
Your moments, your confidence, your joy…
that’s what drives us.
- Sarah, CEO & founder
TOP PICKS
Your Beginning
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INCLUSIVITY
Our exclusive collections are designed with sizes ranging from 4 to 24, because every body deserves to feel amazing in the moments that matter most. -
DESIGNED IN AUSTRALIA
Today, with a growing international presence and warehouses in both Brisbane and San Diego, we remain proudly Australian at heart. -
CUSTOMER CARE
Need some assistance? Our customer care team are available 24 hours a day, 5 days a week. -
DRESSES FOR THE MOMENT
Whether you’re shopping for bridesmaid dresses, birthday outfit, festival looks, or the perfect dress to wear as a wedding guest, our pieces are made to elevate the memories you’re creating. -
BB BETTER CHARITY
Beginning Boutique’s commitment is simple; we want to be better and do better. We pledge to donate 1% of all profits to our charity partners.
Because at Beginning Boutique, it always begins with you.